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Italy Issued a Law Banning Children under 14 to Involve in Commercial Ads [mp=500,100]http://www.englishvod.net/weekly/weeklysong/w12/Italy.mp3[/mp] Italy's advertising industry is up in arms over a law banning the use of children under 14 from appearing in commercials. The ban has little support, but came about after parliamentary wrangling over a media reform bill. 　　Promoting nappies without babies seems almost impossible, how on earth could you get this product a context. In Italy the advertising industry will have to find a way. Filming children under 14 for any advert is now banned. The big agencies are appalled. 　　 　　"The family is very important for Italians for the...for the Italian contents, that's why you see many spots with families, and that's why eh this could be a little problem, how can you present a family without children?" 　　There are commercials where a baby might not be entirely appropriate. But children are used in Italy to promote almost everything. 　　Adverts like this can still be shown in Italy, and they can be shot abroad, they just can't be produced at home or involve Italian children. "It's obviously helped the northern children that look like Italians to shoot more commercials than before." 　　Advertisers hope the ban will be lifted this Autumn, but Italian politics can be very unpredictable. 　　Gil Ivers BBC News, Rome.

意大利颁布法令禁止14岁以下儿童参演商业广 　　意大利广告业界竭力反对实施法律禁止14岁以下的儿童出现在商业广告之中。 虽然此项禁令并不受欢迎，但意大利议会在就有关传媒改革方案的问题进行了争论之后还是出台了这项措施。 　　要宣传像尿片这样的产品，不启用婴儿似乎是一件不可能的事，这样你又怎么能让这个产品拥有鲜明的主题呢。 这是意大利广告业界将要寻找的一条出路， 现在已经禁止为任何14岁以下的儿童拍摄广告， 所有大型的广告公司都为此感到震惊。 　　“家庭对意大利人来说是非常重要的，是意大利一个重要的组成部分，所以你才会看到许多有关家庭生活的镜头， 所以才会……这会产生一个问题，没有小孩你怎么可能可以表现出一个家庭？” 　　也许并不是所有的广告都适合婴儿演出， 但在意大利几乎所有的产品都启用儿童进行宣传。 　　像这样的广告依然能在意大利播出，他们可以在外国拍摄，只要不在意大利国内制作或者不找意大利儿童演出就没有问题。 “显然这会使得人们更多的去找一些北方的、样子像意大利人的孩子去拍摄广告。” 　　广告商希望此项禁令能在今年秋天取消，但意大利政界的决定却是无法预知的。

耶，这样学习蛮不错的喔

以下是引用天岛在2004-10-15 18:30:36的发言： 耶，这样学习蛮不错的喔

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